A good idea is not enough

Did you ever have the feeling that you knew exactly what needed to be done , but you couldn't get others to go along with your ideas?

• — Did you ever have the feeling others were able to get their ideas taken seriously, even though their ideas were not as good as yours?
• — Do you constantly encounter roadblocks, resistance and indifference when you try to get others to agree with your suggestions?
• — Have you tried to follow what the experts say about exerting influence and persuasion, but you watch as they jump on another bandwagon and your ideas are left standing on the sidelines watching the parade pass you by?
• — How is it that others can get people on their side, win support, convert skeptics, and get results?

Finally, someone has written a logical step-by-step book that navigates the reader through the process of attaining success.

Find out more about it here.

Marketing wisdom of Gloria Estefan

Turn the beat around. Turn it upside down.
Gloria Estefan and the Miami Sound Machine

The orthodox conservative view of affiliate marketing books by blogging and email is to write a glowing review of the "must have" marketing book du jour, and to give an affiliate link. The theory is that your loyal followers will click the link and buy the book, because you recommended it.

There are few minor bugs in the theory. The main flaw is that it does not work in practice all that well. It is a low-percentage conversion process and it takes loads of targeted traffic to make it amount to much. see: Click the damn link.

I suspect the emphasis is misplaced. A good portion of affiliate sales come from anything but the specific product recommended. The critical component is clicking the link and setting the cookie. After that, I don't care what you buy. Look around until you find something you really want to buy today, please.

Rather than a time sequence of  (1) Read my timeless wisdom of a book review and then (2) Clicking on the affiliate link, I think I'll reverse the process using Amazon aStores. If you want to know my opinion of Web Analytics: An Hour a Day by Avinash Kaushik, you have to click through to that specific Amazon aStore product page to see it. Please do so now.

Turn the beat around. Turn it upside down.

The trick is you are limited by aStores to 1024 characters. That is 7.3 times the maximum Tweet size, and it is actually a lot of words. But, writing book reviews is not my strong suit, as you can see.

I don't recommend that you buy this book. You will probably hate it. It is very detailed and technical. All I want is for you to click the link and set the cookie.