12.09.2009

Bootstrapping digital goods

A low-cost method of selling digital goods online is provided gt E-junkie.com. I've used the service as a consumer to buy a instant e-book download, which is relatively compact.

E-junkie pricing involves only a monthly subscription fee; with no bandwidth cost, no per transaction fee, or any other hidden fee.  Currently, the minimum monthly subscription fee is $5 per month, which is not payable until after the free 7-day trial period.

The bootstrap strategy is simple.  Line up your ducks so that you can sell at least $5 in digital goods in the first 7 days, during the free trial period, and at least that much every month afterwards, and your fixed costs are covered.

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