I'm no different from anyone else in that I form quick judgments on minimal information. That's just the way the human mind works, it seems to me.
Based on totally insufficient information, I almost instantly pigeon-holed your new book as "spiritual romance," or chick book. Then I compare it to my pigeon-hole image of myself, and ask, "Am I the type of person who reads spiritual romance stories?," and the answer is "no."
This is undoubtedly unfair both to you and your book, but that's what you're up against, or something similar.
Some people read books as an enjoyable way to structure time. Others read books because they believe doing so will give them new information or perspective. Where does your book fit here?
Your book has a natural preexisting audience, I'm sure. I hope. Establishing a brand new category is nearly impossible in the sort-term. There is no such thing as a book for everyone.
There is a lot to be said on the subject of marketing books. I think a good question to ask and to answer with every mention of your book is this: "This is a book for __ (fill in blank) __"
Focus on the reader rather than on the book.
Hope this helps some.