Optimizing Zazzle product pages - an example - part one
Zazzle.com is a print on demand (POD) web based business where independent artists designers can have their art designs available for sale on a wide variety of paper products, wearing apparel, drink ware and other novelties. Each designer may create online "stores" hosted by Zazzle, and these stores feature the merchandise with the artist's designs. The individual product pages for each specific item are the bottom-line aspect of every store, where the sale happens.
The store operator has three places to input key words and phrases on each product page.
1. The title of the product,
2. Ten key word tags, and
3. A brief product description.
The title of each product is the most important part, both from a human user's point of view and from a robot SEO point of view. The title is the most prominently placed, above the fold, and it is repeated in product image links and HTML generated by Zazzle for embedding in web pages.
The ten key word tags are next most important for SEO. The tags are not visible to a human site visitors, but they are visible to robots by being embedded in "ProductDescription-attribute" tags.
The written description appears well below the fold, and it is useful, but less so that the others. The main advantage of the description is the space allowed makes full English sentences possible.
A typical Zazzle product page link, as provided by Zazzle, looks like this:
https://www.zazzle.com/z/l6f28?rf=238769370457645507
This link consists of two parts: A page URL and an affiliate ID. The link URL is to the product page on my Zazzle store, Bodacious Bodega, for a man's t-shirt with an original "Jack of all trades" illustration. Since every registered Zazzle user is automatically assigned an affiliate ID, any Zazzle user can link to any product or page in my store and earn 15% commission for sales arising from use of the link. It is simply a matter of them substituting their own affiliate ID number in the link string above.
The embedded HTML provided by Zazzle (slightly modified by me) looks like this:
The first link example given above is just numbers with no special human significance. The embedded HTML, however, not only uses "Jack of all trades shirt" which is the product name, and "Bodacious Bodega," the store name, it also uses a different internal page link that includes the product name:
https://www.zazzle.com/jack_of_all_trades_shirt-235197214292583050?rf=238769370457645507
For SEO, this second link is a much better option.
(to be continued)
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