Market gap analysis - Introduction

A first milestone for any start-up business is to uncover a market large enough to support your financial profit goals, in which demand exceeds supply. The tool of market gap analysis couples with market verification will assure your business with a lucrative market.

Like the selling funnel metaphor so well known to marketers, a market gap analysis starts with a large mass of everyday observations collected though research and exploration. Curiosity is a useful trait to have here. The process of analysis narrows the possible opportunities to a manageable number. Those candidates that survive the funneling process will consist of viable market opportunities and mirages. The mirages will out-number the real opportunities.