A mental and emotional state of confusion, the combined subjective experience of being confused, frequently is felt as acute anxiety. Mental confusion is potentially dangerous, from a survival point of view. Confusion triggers an immediate and sometimes frantic search for meaning and clarity, to reduce the anxiety caused by uncertainty. If you have ever lost a pet and don't know what has become of her, or Heaven forbid if you have ever misplaced a child, you understand how extremely urgent finding a solution to the mystery becomes.
The anxiety that comes with confusion produces several strong responses.
- Increased attention and alertness.
- Frequent scanning of the environment for clues to the puzzle.
- Increased likelihood of grasping at straws, or willingness to assume causal connections that are not true.
In short, confusion is a problem to be solved. If you have a working solution that solves some type of common confusion, you potentially have a product to sell. The conditions are ripe for success. This who are confused are looking for a solution (you) and they will latch on once they find you.
"Anybody who is confused is likely to jump to conclusions by holding onto the first apparently reliable piece of evidence that he detects through the fog of his confusion." Watzlawick p. 28
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