8.23.2010

Google Analytics - Visitor loyalty

One of the standard reports available to me through the use of Google Analytics on this blog is a count of return visits by the same computer, presumably representing a single individual.  The recent incarnation of this blog was six weeks old on August 17. The screen shot below shows the Google Analytics Visitor Loyalty graph of this blog for the period July 6 through August 17. Analytics counted a total of 726 blog-wide visits during that time span.

Google explains the loyalty graph this way.
"Loyal visitors are usually highly engaged with your brand and a high number of multiple visits indicates good customer and visitor retention. A high number of new visitors (i.e. those at the top of the table) indicates strong visitor recruitment. On this histogram, your most loyal visitors are shown on the bottom and your new and least loyal visitors are shown at the top." 
People either like this blog and return, or they don't and they stay away.  That much is simple. It's useful to know the percentages.

Screenshot of Google Analytics Visitor Loyalty graph

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