Slow change and small business

"The slow changes in the media landscape are accelerating and virtually every pre-digital system is in danger. The slow changes in the marketing landscape are in their second decade and these changes will have their effects on every business and cause as well." - Seth Godin

In 1987 my wife and I started a retail computer store. We had a good location and we put a lot of money into advertising.  This consisted of Yellow Pages ads, newspaper ads, and local radio ads. It was effective to build the business.

I doubt that it would work today.  I don't remember the last time I looked through the Yellow Pages, read a newspaper, or listened to local radio ads.

Things have changed.