8.15.2010

Google search quiz answer - sitelinks

The answer to my July 30 Google search quiz - How did they do that?

How they did it is still a mystery internal to the secret workings of the Google search machine, but there is a name for it — Sitelinks.  A webmaster can facilitate the creation of useful Sitelinks in Google's search results for a site by creating a nice logical and clearly defined hierarchical site structure and navigation system.  Doing this is just what Google recommends webmasters do.  But the time and the manner of Google Sitelinks, if they happen at all, is up to Google.  That's the way it is, as stated by Google in the screenshot below showing Google Webmaster Tools Sitelinks page.
"Sitelinks are links to a site's interior pages.  Not all sites have sitelinks. Google generates these links automatically, but you can remove sitelinks you [the webmaster] don't want."

screenshot of Google Webmaster Tools page on Sitelinks

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