Marketing Experiments Research Journal, vol 1, no 2, Second Quarter 2010
"Many people will likely bounce from [a page] when they don’t immediately find what drove them there in the first place."
— Marketing Experiments Research JournalMarketingExperiments.com is a research group with a simple mission statement: To discover what really works in optimization. They focus all of their experiments on optimizing marketing communications. They test every conceivable approach and we publish the results in the MarketingExperiments Journal.
This issue is a downloadable PDF file with 132 pages of articles in four broad categories:
- Marketing optimization - 11 articles
- Integrate Your Marketing: How one company combined offline and online marketing to increase subscriptions by 124%
- Ask the Scientist: MarketingExperiments Optimization Sequence
- Evidence-based Marketing: Why you need more than just numbers to truly drive ROI
- Tricks vs. Testing: The Battle for Internet Supremacy
- Flash Banner vs. Headline, Lead Quantity vs. Lead Quality: The fight for online marketing ROI continues
- Online Marketing Tricks vs. Testing: The Thrilla on Mozilla
- 100 Tips for Trade Show Lead Generation
- Ask the Scientist: Price testing methods and practices
- Multivariate Testing: Can you radically improve marketing ROI by increasing variables you test?
- Cost of Delay: How to win approval for your test and test schedule
- The Business Case for Testing: How one marketer convinced her business leaders to start testing and drove a 201% gain in the process
- Social media marketing - 6 articles
- Facebook Case Study: From 517 to 33,000 fans in two weeks (plus media coverage)
- Social Media Case Study: Facebook plus integrated marketing helps raise $950,000
- Connecting Social Networks Pays Off
- Holistic Marketing Optimization: What’s more likely to show up on Twitter?
- Social Media Marketing Human Factor: Finding the right person for the job
- Social Media for the COO: How to become the Michael Phelps of implementing social media in your organization
- Search optimization - 2 articles
- Search Marketing: Tips on mastering the latest innovations in this mature category
- Google Caffeine: Use social media and quality content to get a jolt for your site
- Site optimization - 8 articles
- 1:1 Marketing at Four Levels: Strategic ways every marketer can enter into an online conversation with customers
- One-to-One Marketing: The true promise of Dynamic Offer-Content Customization
- Web Team Roles, Web Designer: Are you trying to buy bread from the butcher?
- Web Team Roles, Web Developer: What exactly does a developer “develop,” anyway?
- What Else Can I Test… On My E-commerce Or Lead Generation Website?
- Marketing Optimization Technology: Be careful of shooting yourself (and your test) in the foot
- Google Analytics: New browser-based, data-privacy opt out important, but what consumers really need is education
- Technology Blind Spots: How human insight revealed a hidden (and almost missed) 31% gain
"It is crucial to understand the connection between offline and online marketing. To get maximum ROI from your marketing spend, you must integrate all of your activities and make the connection between your traditional marketing and web conversions.Authors and contributors
— Marketing Experiments Research Journal
- Daniel Burstein
- Brian Carroll, CEO of InTouch
- Adam Davis, Director of Technology
- Jimmy Ellis
- Dr. Flint McGlaughlin, Director of MECLABS Group
- Boris Grinkot, Senior Manager, Research and Strategy
- Scott Howard, Director of Operations
- Bob Kemper, Director of Sciences, MECLABS Group
- Pamela Markey
- Austin McCraw
- Andy Mott
- Jon Powell, Research Analyst
- Arturo Silva
- Adam T. Sutton, Reporter at MarketingSherpa
- Nathan Thompson, Research Analyst
- Gina Townsend
- Corey Trent, Research Analyst
Also: The Marketing Experiments Research Journal, vol 1, no 1, First Quarter 2010
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