Search optimization - structured data

Search optimization
structured data

Structured data is a phrase that covers the general idea of using HTML tag capabilities to mark certain common data types with standardized methods. In recent years, Google has adopted the use of three different structured data type standards for embedding seven common data items:

1. Recipes
2. Reviews
3. Review ratings
4. People
5. Events
6. Businesses and organizations
7. Products

The three structuring standards supported by Google are, RDFa, HTML 5 microdata, and microformats. These differing methods may be used interchangeably.

Example — Business listing using microdata format

<div itemscope itemtype="http://data-vocabulary.org/Organization"> 
   <span itemprop="name">Carmen-Thomas Designs</span> <br />
   <span itemprop="address" itemscope itemtype="http://data-vocabulary.org/Address"> 
   <span itemprop="street-address">1218 S. Second Street</span> <br /> 
      <span itemprop="locality">Louisville</span>
      <span itemprop="region">Kentucky</span> <br />
    </span>
    Phone: <span itemprop="tel">502-230-1613</span>.
    <a href="http://carmen-thomas-designs.blogspot.com/" itemprop="url">http://carmen-thomas-designs.blogspot.com/</a>.
</div>

The above listed code will display as follows:

Carmen-Thomas Designs
1218 S. Second Street
Louisville, Kentucky
Phone: 502-230-16134.
http://carmen-thomas-designs.blogspot.com/.

Tom Fox
Louisville, Kentucky
Tom Fox on Twitter