Google Page Rank is an extremely important part of how Google views the relative significance of various competing web pages. For Google, 'relevance' and 'importance' are nearly the same, and are closely linked. PageRank® Technology is crucial to understanding how Google operates and how web pages are prioritized by it. It is a complicated, patented, and trademarked process of Google that is partially known to the public through the details of the patent application, but partly unknown.
Google's patented PageRank® Technology is reflected in the Page Rank number Google assigns to each indexed page. This number does not show by any ordinary means, but it is knowable.
"PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results."
Google corporate 2010-07-21WebWorkshop - Google's Page Rank explained
Determining Google Page Rank
Knowing the specific Page Rank of an individual page is much easier, with the use of the Google Toolbar that is available for Internet Explorer and Firefox browsers.
Screenshot 1 - 20100721-01
With the Google Toolbar installed on MS Internet Explorer 8, the green bar graph shown above indicated the general Page Rank of the current page online. When the cursor is hovered-over the graph, a text box pops up indicating the specific numeric Page Rank. In this case the Page Rank is 7 out of 10.
Screenshot 2 - 20100721-02
With a left click of the mouse, a pop-up menu shows the following options:
- Cached snapshot of page
- Similar pages
- Backwards links
The Google Toolbar is the quickest and easiest method I know to check a page's Page Rank.
If the Google Toolbar is not your cup of tea, you can also check the page rank of a page by pasting its url in the text box below.
Check Page Rank of your Web site pages instantly: |
This page rank checking tool is powered by Page Rank Checker service |
When the Google Toolbar page rank graph is empty grey, it means that Google has not yet assigned a page rank to the current page, as shown here.
Screenshot 3 - 20100721-03
When the Google Toolbar page rank graph is empty white, it means that Google views the importance of the current page as zero. It is better than nothing since it means Google knows the existence of the page.
Screenshot 4 - 20100721-04
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