Webmaster tools
Lynx web browser
All commonplace web browsers in use today provide graphical display. That's the modern way. The automated web content explorers, called searchbots or web spiders, used by search engines to map the web are much simpler. The search engines really don't "see" web pages the same way people do, and it is sometimes difficult to appreciate the difference. Yet, when designing a web page with the search engines in mind, understanding the difference can make an important difference.
The Lynx web browser is a hold-over from a prior computer age when text-only displays were the norm. Lynx is a text-only web browser that allows you to see a web page much more like how a search engine sees the page. Lynx is free software that can be downloaded here, but as mentioned, it is a piece of software that operated by a different set of rules, and it may take some effort to understand how it works.
Google specifically recommends the use of Lynx by web masters to understand best design practices better.
7.11.2010
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