Search optimization
Concept maps
A concept map is a way of representing relations between ideas which are signified by words and phrases. Each word or phrase in a concept map is connected to another and linked back to the original idea, word or phrase. When used as a teaching tool, concept maps are a way to develop logical thinking and study skills. By visually showing connections, students can more easily see how individual ideas form a larger whole.
The field of software engineering has developed a formalized set of graphic notation techniques to create visual models of software-intensive systems, known as the Unified Modeling Language (UML). Nothing quite that rigorous is needed for webmasters and search engine optimization (SEO) experts to benefit from the use of concept mapping as a tool for more accurately communicating web page or web site contents to artificial intelligence visitors.
These artificial intelligence visitors to a web site are the search engine robot explorers. It is a serious oversight to think of these search robots as being just like human internet visitors, since they are not. But, a search engine indexing system such as Google's is not a simple or rigidly mechanical process at the other extreme either. It is adaptive, self-corrective, subject to constant revision, and sometimes it can be volatile. From the outside, it is always unpredictable.
Search engines are designed by humans to reflect the state of human activity on the web, and are intended to be used by humans. As a general principle, it would be fair to say that search engines function more effectively as they more closely mirror human conceptual thinking. One might reasonably assume that the designers of search engine algorithms and heuristics are actively seeking ways to more closely approximate intuitive human conceptual mapping.
A more focused and intentional use of conceptual mapping and semantic design, in conjunction with technical means of communicating this structure to the search engines can further the goal of search engine optimization.
Given the continuing march of technology implementation, it may be time to move past thinking about keyword matching. Search optimization can be integrated into the very fabric of both design and content. Another related model is contained within the phrase the semantic web.
7.16.2010
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