7.15.2010

Social network marketing - data portability

Social network marketing
Data portability
Watch list item to follow

You have probably seen data portability in action.  For example, if a web application asks to have access to your Facebook account data or seeks you to share your Yahoo! email address list.  Or, if you have a Google account, you know that a single user name and login works across all of Google's many web based services and features.  That's data portability in action.

There is a grassroots organization online devoted to the idea of data portability at Dataportability.org.
"With cross-system data access, interoperability, and portability, people can bring their identities, friends, conversations, files, and histories with them to your service, cutting down on the need for form-filling which can drive people away. With minimal effort on the part of new customers, you can tailor services to suit them. When your customers browse networked services and accumulate experiences, this information can update on your service, if people permit it. Your relationship remains up-to-date and you can adapt your services in response, even when they don't visit. With mutual control and mutual benefit, your relationships remain relevant, encouraging continued usage."
It's an advanced topic for small business web site owners, and the useful application of the features of data portability in a social networking context are extremely specialized and custom, at the moment.  Impractical to pursue for most of us, but good to be aware of.


Tom Fox
Louisville, Kentucky
Tom Fox on Twitter

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